top of page

Vegan Burger : Styling, Photoshoot, Editing


Styling a Burger and setup up a photoshoot for a burger requires skills on styling and lighting tecnhiques to make it look tasty and appealing. Below, you'll see the behind the scenes, details of the process, the editing and final image.



Vegan Burger Advertising Commercial Photograph, Styling, Black background, wood surface with Studio Light - for advertising campaign by Joana Manuel Dos Santos Jorge - sewes.studio : Location : Algarve , Portugal , Europe

I've choose to put the burger on a woody surface that fades into the black background to focus on the subject. The idea is to highlight the burger with bright light to show the textures and colors as best as possible, and contrasting with a dark low light background. The light setup is simple, with two diffused lights, which makes it easy to transport and reproduce on a restaurant or any indoor location.




Behind the scenes :


The key light gives a nice reflection on the sauce, tomatoes and onions. The light is diffused to bring texture on the top bread, by creating diffused shadows on the brad, lettuce and the burger to creates depth.

The backlight is the same sofbox than the key light, but used in a different angle to give a shorter light gradient and less diffused shaddows. It creates a great color on the lettuce, shows the humidity of the melted cheese and highlight the texture of the button bread.



Retouch and Editing :


The editing process is crucial as the Raw files are flat, perfect to work with. I start to correct the brightness, contrast, detail and showcase every color individually with a colorimetry correction. Then I start making local corrections to clean the burger and surface. As the buttom bread and burger didn't fit perfectly, I've correct the burger and toppings, rebalancing the size of the ingredients to be more lisible. At the end, a perspective correciton is done to ensure that the burger doesn't look inclined.


Vegan Burger Photography Before After Editing of a Burger Commercial Photograph on dark background for advertising campaign by Joana Manuel Dos Santos Jorge - sewes.studio : Location : Algarve , Portugal , Europe
Before / After Editing

Preview :


Flyer , Brochure , Menu Design and Burger Styling and Commercial Photograph on dark background for advertising campaign by Joana Manuel Dos Santos Jorge sewes.studio : Location : Algarve , Portugal , Europe

It is the perfect style of image to promote your food as a restaurant, hotel, catering service or chef.


Poster Design and Burger Commercial Photograph on dark background for advertising campaign by Joana Manuel Dos Santos Jorge - sewes.studio : Location : Algarve , Portugal , Europe

There is a lot of communication channels where photographs is used to promote food, here is some examples ;

  • Digital : Online shop, Website, Instagram, Google, Tripadvisor...

  • Print : Menus, Brochures, Flyers, Business Cards, Posters ....


Instagram and social Media Design  Commercial Photograph on dark background for advertising campaign by sewes.studio : Location : Algarve , Portugal , Europe

 


Credits :

Photography, Editing, Styling, Design : Joana Santos, Commercial Photographer

Location : Joana Santos, Commercial Photographer Private Studio in Algarve, Portugal, Europe


Mockups :

Flyer on a table mockup : www.mockups-design.com

Poster on a wall mockup : www.PosterMockup.com

Phone fLoatting mockup : www.ls.graphics

Instagram feed mockup : http://www.anagramdesign.graphics



Comments


bottom of page